AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. The term is so ubiquitous that it's fast becoming meaningless, just like "performative" or "green." So, I'd like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste--the goo compound you squirt between your CPU and a cooler--as somehow infused with artificial intelligence. It's called Cryofuze 5, which the company is advertising on its Chinese site as "AI competitive thermal paste" (according to the Google translation).

Experienced PC enthusiasts who want to build their own computer, upgrade it with new hardware, or simply maintain it need more than just a simple screwdriver. With the right tools and gadgets, you'll be able to assemble your PC faster and make the experience much more enjoyable -- and less stressful. If you take building PCs serious, these tools make working on a computer so much easier. The company helps people repair their devices independently. To do this, it not only supplies the necessary tools and spare parts, but also helps with troubleshooting instructions and very high quality, free repair instructions for disassembly and assembly.